Monday, January 31, 2011

the "THE" project

"the" is an important word in the english language. it helps us identify an instance within a multitude. However, "the" can be a unique challenge for logo design and type setters- often getting shoved into a corner, shrunk to insignificance in order to make way for the meat. But low and behold, Robb Ogle has brought a spotlight to our forgotten article via his site The "the" Project. He takes old advertisements (a cache of amazing hand lettering!) and recreates just the "the".

check out some gorgeous specimens:

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